Choosing a Hotel

So how does one shop for an accommodation when traveling to Europe? Actually much like the same way we do when traveling in the states. However, we are traveling in a foreign country so there are a few exceptions. Let’s start with the basics and ask ourselves these questions first.

1️⃣ How Much Do You Want To Spend?
2️⃣ Where Do You Want Your Accommodation Located?
3️⃣ What Level Of Service & Amenities Do You Want?
4️⃣ What Style Of Style Of Accommodation You Want?

So go through the steps and see your results.

1️⃣ How Much Do You Want To Spend?

Of course this can make a big difference. Some hotel chains offer specials. You can subscribe to hotel web sites for email notifications about sales.
You can use reward points towards free nights
Room rates can be lower during certain seasons when the tourism level is low or they can be high when festivals or special events are occurring.

Free Night Stay at Hotels…

If you participate in a major hotel rewards program you can accumulate enough points for free night stays. That can be a great value but, not all locations in the same chain will have the same offer, even within the same city. Typical points needed for a one night is 40,000 points but, it can be more for the upscale brands and less for the budget level ones. Hotels within the same group may charge more points than others or may not have any nights available for using points and certain dates. The larger hotel chains also offer their own credit cards issued through companies like Visa, American Express, etc. When you first signed up you will receive bonus points free and every time you stay at their hotels they will give credit you additional points for using their credit card. If you choose the right program you can accumulate points quickly. When using points for free nights you will have to pay local room, occupancy, resort or VAT  fees.

When booking free nights with points, confirm whether they offer a fifth night free. Yes, some reward programs offer no point deduction for that last night when you book five consecutive nights in a row.  This is ideal when staying in a major city and using it as your base location.

2️⃣ Where do you want your Accommodation located?

Sometimes having an accommodation far away from major attractions will be lower in cost but, you will have to traveler further to the sights. Being located next to the sights can be more costly and congested. Keeping within a reasonable distance minimizes travel time at a lower cost and keeps you away from the tourists traps. The major cities have great neighborhoods that reflect the local way of life more than the tourists areas. These areas have great local eateries, pubs, shops and services all used by the locals at reasonable prices. Staying in these neighborhoods and meeting the local inhabitants can be a wonderful experience.

Access to public transportation is also an important consideration for your location as well. Getting easily to and from an airport or train station is a consideration. Use of a close metro station, tram or bus stop will make moving around a city a lot easier than driving a car. It is also less money to use public transit than taking a taxi or Uber everywhere. 

3️⃣ What Amenities and Services Levels Do You Want?

Here are a few things to keep in mind.

  • Do you get a breakfast included? Eating a full breakfast means you can do a light lunch and that can save you money.
  • Laundry facilities to do your own wash. This can be very handy.
  • Accessible rooms if your a challenged traveler and what are those benefits exactly.
  • Elevators…this is Europe and some have no me.
  • Concierge desk or tour assistance..this can be very helpful.
  • Safe in room or safety deposit box at counter…Critical! You do not want to take every valuable item with you when you go our for the day. Leave extra money, back up credit cards, photo copies of your travel documents and electronics in a safe, ALWAYS.
  • Airport transfers and other provided service or assistance with local transportation.
  • Luggage hold…this is good for early arrivals when the room isn’t ready or on departure days freeing you more time doing something before leaving later that day or night.
  • For families…cribs, high chairs, roll away beds, etc.
  • For business…office center, fax and computer.
  • Internet wifi….better yet if it’s free.

Most of us know that the service levels at hotels can vary in many ways. The amenities that a hotel offers should determine your comfort level with staying at a 5-Star to budget hotel. If you are going to use a hotel primarily for sleeping, way pay higher room rates for a restaurant, spa, pool, business center, shuttle, and plush surroundings. Do not pay for what you aren’t going to use.

Star Rating Guide

Are you accustom to 5-Star treatment or can you rough it with no services at a budget hotel? So what do you get for those star ratings. Here’s a breakdown on the guidelines used by the Hotelstars Union. For more detailed information about hotel associations in Europe you can visit HOTEREC or Hotelstars


100 % of the rooms with shower/WC or bath tub/WC
Daily room cleaning
100 % of the rooms with colour-TV together with remote control
Table and chair
Soap or body wash
Reception service
Facsimile at the reception
Publicly available telephone for guests
Extended breakfast
Beverage offer in the hotel
Deposit possibility

★★ Star

Amenities of 1 Star plus:
Bath essence or shower gel
Bath towels
Linen shelves
Offer of sanitary products (e.g. toothbrush, toothpaste, shaving kit)
Credit Cards

★★★ Star

Amenities of 2 Star plus:
Reception opened 14 hours, accessible by phone 24 hours from inside and outside, bilingual staff (German/English)
Three piece suite at the reception, luggage service
Beverage offer in the room
Telephone in the room
Internet access in the room or in the public area
Heating facility in the bathroom, hair-dryer, cleansing tissue
Dressing mirror, place to put the luggage/suitcase
Sewing kit, shoe polish utensils, laundry and ironing service
Additional pillow and additional blanket on demand
Systematic complaint management system

★★★★ Star

Amenities of 3 Star plus:
Reception opened 18 hours, accessible by phone 24 hours from inside and outside
Lobby with seats and beverage service
Breakfast buffet or breakfast menu card via room service
Minibar or 24 hours beverages via room service
Upholstered chair/couch with side table
Bath robe and slippers on demand
Cosmetic products (e.g. shower cap, nail file, cotton swabs), vanity mirror, tray of a large scale in the bathroom)
Internet access and internet terminal
À la carte“-restaurant

★★★★★ Star

Amenities of 4 Star plus:
Reception opened 24 hours, multilingual staff
Doorman-service or valet parking
Concierge, page boy
Spacious reception hall with several seats and beverage service
Personalized greeting for each guest with fresh flowers or a present in the room
Minibar and food and beverage offer via room service during 24 hours
Personal care products in flacons
Internet-PC in the room
Safe in the room
Ironing service (return within 1 h), shoe polish service
Turndown service in the evening
Mystery guesting

Budget Hotels

Low cost but very few amenities or services. May have shared baths, no AC, elevators, etc. Cleanliness and noise can also come into play.

4️⃣ What Style or Character Accommodation do you want?
A hotel in the Swiss Alps that reflects the local architecture and ambience.

Want a hotel that reflects the character of the local country and city?…You can look for independently run hotels that will offer a more European feel. These are usually older hotels that have a local flare and atmosphere.  Many of these hotels are family run business’s who take pride in giving friendly service that makes your stay an excellent experience. Some hotels can be in very old buildings but, they have recently been upgraded so while this outside reflects the atmosphere of the neighborhood, the inside could be ultra modern.
Maybe something new and modern…Maybe you prefer the new modern style hotels and feel confident you will get the amenities such as elevators, air condition, etc. If this is what it takes to make you more comfortable, you should seek out the new accommodations.
Or one just like a typical American hotel?…Europe also has many chain hotels like the ones you are familiar with in the US. These hotels are consistent to their US counterparts in the levels of accommodations, amenities and services they provide.

This room in Normandy reflects local French design.

You can also search on aggregate web sites at our:
 ➾ Shopping Online page
Hotels in Europe page